I played a pivotal role in shaping the identity of Activate, a black and women-owned athleisure brand with a profound commitment to promoting mental health awareness, particularly among women. The brand's mission is to empower customers, encouraging them to harness their individual sense of power, purpose, and potential.

 

Within this dynamic venture, my responsibilities spanned the creation and development of the logo and brand, crafting compelling marketing collateral, designing engaging social media flyers, contributing to creative direction in photoshoots, conceptualizing product designs, overseeing packaging, and managing the design aspects of the website.